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Auteur Theory LLC is a New York City based production company owned by Michael Simo.

Michael Simo is a freelance video producer, director/DoP and video editor. Michael works directly with advertising agencies, dynamic out of home companies, brands, and private companies to produce various forms of video content, including national spots, social content in all formats, promo videos, case studies and internal videos (such as new business and campaign pitches, event videos, and more). When not spearheading productions, Michael works on high-end commercials and music videos in the camera department as a camera operator or VTR/playback operator.

On set with People's TV, West Point Military Academy

On set with People's TV, West Point Military Academy

// Experience

Prior to returning to freelance, Michael directed and edited content at 360i ad agency for brands HBO/Cinemax/AMC, Oreo, Canon, Lean Cuisine, Nespresso, Absolut, Oscar Mayer, Simply, among others. With real-world commercial production and agency experience, Michael brings a unique mix of earnest hands-on work with a sincere appreciation for the creative vision and client concerns.  Creating content for all the popular platforms keeps Michael up to date on the latest social trends and innovations.

After earning his BA in Film Production and Theory from the University of Michigan, Michael began his first production work experience camera operating and assistant editing for Josh Fox, director of the Academy nominated Gasland, which left him with a great appreciation for documentary filmmaking and operating for realism. Soon after he spent a few years as a production assistant working on some of the biggest commercials in NYC. During that time he gradually transitioned into the camera department - occasionally shooting, 2nd Unit Directing, and handling VTR/Playback - with significant experience working on green-screen sets and utilizing Video FX.

// Case Studies - Your Hard Work Deserves A Prize

In this day and age, if you want to give it your best shot at winning an award for your creative campaign, you'll probably want to include a high-end case study video to best explain your company's work.

Michael can work directly with your in-house production/creative team or directly with the client to strategize, script and produce (shoot, edit, mix, finalize) videos that will help your company win awards. Case Study work has helped garner accolades for ad agencies, including some Cannes Lions and awards from Advertising Age, The One Show, Forrester Wave, I&C Disruptor, The Webby Awards, OMMA, The Shorty Awards, The ARF David Ogilvy Awards, US Search Awards, and IAB Mixx Awards

//       One of my favorite films is The 400 Blows by François Truffaut, 1959